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Mobile me-time
We created branded content aligned with the purpose of the Rituals products: me-time. We engineered high engagement and loyalty through relevant content that brought actual value to app users. With the Meditation Tapes and yoga videos, users can take a moment for themselves.

The app included a native shop from the start but the continuous creative process, with seasonal content and campaigns, helped raising the app engagement to an unprecedented level.
Impact:
Launched in 20+ different countries resulting in millions of downloads worldwide.

Increased global mobile e-commerce revenue with over 200%.

Daily digital brand engagement resulting in increased customer loyalty and spend.

Helped increase offline sales with the native stock-check feature.
Digital Gifting Made Personal

One of our first campaigns was to create a personal way of sending a digital gift card...with a video! This feature was included in the first version of the app.


Last-Minute 
Present Hunt

Since Rituals releases a lot of limited edition products, it is essential for customers to get a hold of products on time. With the brand insight that Rituals products are very popular as last-minute gifts, we created the native stock-check functionality. Users are able to check the stock of a specific product in either the nearest stores or a specific location of their choice.